I lead digital projects from proposal through launch.

Context

Agency website relaunch at Wilde & Partner after a hospitality property changed ownership. Hotel, restaurant and event workflows all had to remain intact.

My contribution

I led the proposal, scoping, information architecture, UX, design and WordPress implementation from requirements through launch, while coordinating client decisions.

Key decisions

I replaced an aging custom system with a maintainable CMS, integrated hotel and restaurant reservation paths, and created separate editorial access for two restaurant teams.

Outcome

The client can now manage each property without routine developer intervention, while guests reach the correct reservation path from one coherent platform.

Client identity and imagery are temporarily withheld while publication permission is confirmed.

Context

Agency website and content-system work at Wilde & Partner for a consultancy with a complex and frequently changing service portfolio.

My contribution

I worked as developer and technical lead in a wider team, contributing to design and taking responsibility for CMS architecture, responsive implementation and technical QA.

Key decisions

I translated search intent and service requirements into reusable programme and service patterns rather than one-off pages.

Outcome

The team gained a scalable WordPress structure, clearer user paths and an editorial workflow that makes new programme content easier to publish consistently.

Client identity and imagery are temporarily withheld while publication permission is confirmed.

Why

Umbra began with sleepless nights and a simple question: could useful long-form knowledge become easier to continue by listening?

My contribution

I defined the product and brand, designed the interaction model, built the iPhone app in Swift, developed its supporting service and website, recruited testers and shipped it to the App Store.

Product

Umbra turns freely licensed Wikipedia content into an audio-first experience using a self-hosted phonemization service and Piper voices.

Iteration

Feedback from ten testers shaped chapter handling, voice choice, playback speed and favourites before release.

Outcome

A shipped end-to-end product that demonstrates product definition, interaction design, technical delivery and feedback-led iteration without claiming traction that has not yet been measured.

Context

Agency research and client work at Wilde & Partner. Clients needed a defensible baseline for understanding when AI systems surfaced their brands in recommendation-led searches.

My contribution

Working with the team, I turned an open-ended visibility question into a repeatable audit workflow and comparable evaluation model.

Key decisions

Repeat runs, structured source capture and normalized evaluation made time-bound comparisons possible without presenting the results as universal market share.

Output

The work produced a decision-ready baseline and prioritised recommendations for owned content, partner information and PR. Client names, raw responses and findings remain confidential.